Privacy Policy

Last updated: September 8, 2026

This Privacy Policy explains how personal data may be collected, used and protected when you visit The Art Trace, an independent journal of contemporary art and visual culture written and edited by Antonino La Vela.

Data Controller

The data controller for this website is:

Antonino La Vela
The Art Trace
Email: press@thearttrace.com

Information Collected

Personal data may be collected in different ways depending on how you use the website.

This may include:

  • technical information such as IP address, browser type, device information and pages visited;
  • information voluntarily submitted through the contact form, including name, email address, subject and message;
  • email address and subscription information when you subscribe to the newsletter;
  • information generated through cookies, analytics and advertising technologies, depending on your consent preferences.

Purposes of Processing

Personal data may be processed for the following purposes:

  • to operate, secure and maintain the website;
  • to respond to messages, editorial enquiries and professional requests;
  • to manage newsletter subscriptions and send requested communications;
  • to understand website traffic and usage;
  • to display and measure advertising;
  • to comply with legal obligations and protect the website from abuse or fraudulent activity.

Contact Form

The Art Trace uses Everest Forms to provide its contact form.

When you submit the form, the information you provide, including your name, email address, subject and message, is processed for the purpose of responding to your enquiry.

Please do not submit sensitive personal information unless it is strictly necessary for your request.

Newsletter

The Art Trace uses MailPoet to manage newsletter subscriptions and email communications.

If you subscribe, your email address and information related to your subscription may be stored and processed for the purpose of sending the communications you requested.

You can unsubscribe at any time using the unsubscribe link included in newsletter emails.

Analytics

This website uses Google Analytics to understand how visitors interact with the site and to measure traffic and performance.

Depending on your location and consent choices, Google Analytics may process technical and usage information such as device information, approximate location, browsing activity and interactions with the website.

Advertising

The Art Trace uses Google AdSense to display advertising.

Google and its advertising partners may process information through cookies and similar technologies for purposes including advertising delivery, measurement, fraud prevention and, where consent has been provided, personalized advertising.

Visitors in regions where consent is required can review and modify their choices through the Privacy and cookie settings control available on the website.

Cookies and Similar Technologies

This website uses cookies and similar technologies for technical functions, analytics, advertising and third-party services.

For more detailed information, please read the Cookie Policy.

Third-Party Services

The Art Trace may use third-party services necessary for the operation, measurement and distribution of the website and its content.

These providers may process data according to their own privacy policies and applicable data protection rules.

The website may also contain links to external websites. The Art Trace is not responsible for the privacy practices of websites operated by third parties.

Data Retention

Personal data is retained only for as long as reasonably necessary for the purposes for which it was collected, to respond to enquiries, provide requested services, maintain appropriate records or comply with applicable legal obligations.

Retention periods may vary depending on the type of information and the service involved.

Your Rights

Where applicable under data protection law, you may have the right to request:

  • access to your personal data;
  • correction of inaccurate or incomplete information;
  • deletion of your personal data;
  • restriction of processing;
  • data portability;
  • objection to certain types of processing;
  • withdrawal of consent where processing is based on consent.

You may also have the right to lodge a complaint with the competent data protection authority.

Requests Concerning Personal Data

To exercise your privacy rights or ask questions about the processing of personal data, contact:

press@thearttrace.com

Security

Reasonable technical and organizational measures are used to protect the website and the information processed through it. However, no method of transmission or storage on the internet can guarantee absolute security.

Changes to This Privacy Policy

This Privacy Policy may be updated when services, technologies, editorial practices or legal requirements change.

The date of the latest revision will always be indicated at the top of this page.

The Art Trace
Independent Journal of Contemporary Art and Visual Culture
by Antonino La Vela

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